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Lavazza Qualità Rossa captures the passionate spirit of Italy in every cup. With its smooth, balanced flavor and aromatic profile, this coffee offers a delightful blend of dried fruit and soft chocolate notes. It’s the perfect companion for any moment of the day—whether enjoyed as a rich espresso or a flavorful filter coffee.
Crafted from a unique blend of Arabica and Robusta beans, Qualità Rossa delivers a full-bodied, spicy, and intense taste, perfected by Italian coffee experts who combine bean quality with roasting precision to preserve the coffee's natural character and flavor.
Aromatic notes: Chocolate, dried fruits
Roast level: Medium
Blend: Arabica & Robusta
Intensity: 5/10
Aroma: 4/5
Body: 4/5
Packaging: 1kg whole beans
For over 120 years, Lavazza has followed a vision rooted in passion—for coffee, for the craft, and for the people and lands where it grows. Founded in 1895 by Luigi Lavazza, the company has been shaped by four generations of innovators who have upheld its dedication to quality and sustainability.
Lavazza is committed to the long-term development of the communities it works with. For over a decade, it has invested in sustainability projects across Central and South America, Africa, and Asia, supporting small coffee farmers through programs focused on improving local economies, education, working conditions, and environmental protection.
This commitment to premium coffee and responsible growth is what makes Lavazza not just a brand, but a symbol of Italian excellence around the world.